Cover and interior spread design for Gene Wars: China, the United States, and the New Competition for Genomic Data — a Wilson Center monograph exploring the emerging geopolitical race for dominance in genomics. The cover’s hero image of tightly packed vials was deliberately chosen to evoke ICBM missiles, drawing a visual parallel to the Cold War era. But unlike the race to split the atom, today’s competition centers on decoding the human genome — the new frontier of power, intelligence, and control.
Additional interior spreads from Gene Wars: China, the United States, and the New Competition for Genomic Data. The design concept draws on the tension between clinical precision and scientific wonder—balancing the clean, structured aesthetic of institutional publishing with vivid macro and abstract imagery that evokes the complexity and urgency of the genomic age.
Shown Above: One of a series of product specific infographic campaigns for Verisk Analytics. Each product campaign consisted of a digital PDF (shown above) that contained product information. The campaign was promoted using social media posts, emails, and the intent was to drive people to a landing page to generate sales leads, in this example, for a product called Intelligent Vehicle Inspection (IVI).
Product specific campaign for Verisk Analytics promoting their Intelligent Vehicle Inspection (IVI) service. Shown above: Social media post (left), landing page (middle), and an email blast (right).
Sample pages from a digital brochure for IndexIQ, a New York Life Investments brand that focuses on ETF investing. This brochure in particular focuses on Municipal Bond ETFs. The branding behind IndexIQ is supposed to denote innovation and a modern style macro world view to investing. I pushed the branding theme as far as I could while still maintaining a balance of seriousness and sophistication as to not turn-off potential investors... after all, they DO want a company that will take their investments seriously.
Infographic for ADP on the impact of healthcare on businesses and their employees. The project was supplied to me in the form of a copy sheet. I took it from there, using medical themed imagery and topics to create a design that not only has graphic impact, but also works conceptually.
Email and landing page design for a lead generation campaign.
