Shown Above: Sample pages from a digital brochure for IndexIQ, a New York Life Investments brand that focuses on ETF investing. This brochure in particular focuses on Municipal Bond ETFs. The branding behind IndexIQ is supposed to denote innovation and a modern style macro world view to investing. I pushed the branding theme as far as I could while still maintaining a balance of seriousness and sophistication as to not turn-off potential investors... after all, they DO want a company that will take their investments seriously.
