![](https://cdn.myportfolio.com/f1abf1785d2c54d25322e0314bb2e089/e3b9a9fa-34f9-4232-af96-d0ae7f0dd16b_rw_1920.jpg?h=f0299870afab9bd9a19b2395b845a72b)
Shown Above: Sample pages from a digital brochure for IndexIQ, a New York Life Investments brand that focuses on ETF investing. This brochure in particular focuses on Municipal Bond ETFs. The branding behind IndexIQ is supposed to denote innovation and a modern style macro world view to investing. I pushed the branding theme as far as I could while still maintaining a balance of seriousness and sophistication as to not turn-off potential investors... after all, they DO want a company that will take their investments seriously.
![](https://cdn.myportfolio.com/f1abf1785d2c54d25322e0314bb2e089/8646bac0-6c81-43c1-96f2-8a073baa305d_rw_1200.jpg?h=4ab883ac339de9c0ce76f059f1fcf874)
![](https://cdn.myportfolio.com/f1abf1785d2c54d25322e0314bb2e089/3962579a-600d-48bc-b9e7-bde85f0acd86_rw_1200.jpg?h=80aa102c3a32a0ad35f2affc5e118d31)
![](https://cdn.myportfolio.com/f1abf1785d2c54d25322e0314bb2e089/61c8a6c9-4e4f-4dde-8ab5-19e793cdbfef_rw_1200.jpg?h=1a7fcc4fb22bd7059b5b8a77d00d4b44)
![](https://cdn.myportfolio.com/f1abf1785d2c54d25322e0314bb2e089/cef2d543-8ba7-437f-bbab-7ca1a399d56a_rw_1200.jpg?h=f9d93743e4655103838d00c1b89826df)
![](https://cdn.myportfolio.com/f1abf1785d2c54d25322e0314bb2e089/bb27318d-9b81-4335-b8c2-d941c28e083c_rw_1200.jpg?h=f18381fe70166836160f523323eac3dc)
![](https://cdn.myportfolio.com/f1abf1785d2c54d25322e0314bb2e089/baa73a55-bd72-47f3-be85-a347d0b65fe5_rw_1200.jpg?h=dceae7f4229c64214bafa2e7fdbdb3c6)
![](https://cdn.myportfolio.com/f1abf1785d2c54d25322e0314bb2e089/c44cd850-d2b1-4f2b-8dff-cfb4c172dcef_rw_1200.jpg?h=28a96165ca27f5318bbc048620ae347d)
![](https://cdn.myportfolio.com/f1abf1785d2c54d25322e0314bb2e089/d128a95e-11e5-435a-9a52-75b2e32fdb68_rw_1200.jpg?h=2a3213b5e130de86a423bb40ae99882a)
![](https://cdn.myportfolio.com/f1abf1785d2c54d25322e0314bb2e089/da898cee-d38e-4dc3-890a-dca888a3f146_rw_1200.jpg?h=9c57837232fa6798c720201342bb7081)
![](https://cdn.myportfolio.com/f1abf1785d2c54d25322e0314bb2e089/d60d015d-b9c6-430b-ae74-3a12edf0a6e7_rw_1200.jpg?h=f0a147cfed7bba92a11921dd7ab7ea6e)
![](https://cdn.myportfolio.com/f1abf1785d2c54d25322e0314bb2e089/981f34ad-4b0b-4954-a54d-2a74b76479b4_rw_1200.jpg?h=a3623e811f0e24bff10a4248aa83b3c5)